Unsolicited UX - Jay Kietzman
The Unsolicited UX Podcast
S1E4. Kelley Van Pelt: Getting at the Why, Service Blueprints, Business Impact vs. Customer Impact, Being a Senior Product Designer
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S1E4. Kelley Van Pelt: Getting at the Why, Service Blueprints, Business Impact vs. Customer Impact, Being a Senior Product Designer

Find Kelley Van Pelt on LinkedIn

Find Jay Kietzman at unsolicitedux.com

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Chapters:

1:32 Introduction to Kelley Van Pelt

2:05 A Product Designer vs. A UX Designer 

7:15 The Service Blueprint

11:05 The role strategy plays in Kelley’s work

13:55 Getting at the “Why”

17:20 Identifying the right stakeholders 

20:20 Design research & “the hurricane cone of uncertainty”

24:00 What can we do? vs. What should we do?

26:24 Healthy cross-functional disagreement

28:08 The refinement ceremony & User Stories

32:13 The JTBD Framework

34:36 The role responsibilities of a senior product designer 

40:00 How a junior designer can become a senior 

43:00 Advice for landing your first product design role 

48:56 Self Advocacy

52:50 Kelley’s path to product design 

1:03:00 Advice Kelley would give her younger self

1:05:25 The biggest hurdle in Kelley’s career thus far 

1:07:13 Advice: Lean into what you are good at

1:09:44 Kelley’s Favorite Topic: The importance of empathy in product design 

1:11:28 Selling the value of empathy to business partners 

1:15:00 Standing firm to a clearly defined project scope

1:17:54 Checking your sources when it comes to UX-related online content

1:20:28 Collaboration should not equal design by committee & how to avoid it 

1:24:55 Business impact vs. customer impact

1:27:41 Viewing business needs as guides

1:30:15 Question from a mentee 

Referenced:

Baymard Institute

Special Thanks to:

Capelle Gabriel, graphic design support

Kelley Van Pelt, sound mixing support

Seb Taylor, vocal training support

Intro Music:
"I Got a Stick Arr Bryan Teoh" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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