In this episode of Unsolicited UX, I sit down with Jonathan Brink, Design Manager at IBM. We discuss the evolution of UX and its impact on businesses. Jonathan shares his experiences growing up in Silicon Valley and witnessing the rise of the tech industry. He presents his UX mindset for life, which includes continual improvement and living with gratitude. Jonathan also explains his philosophy for creating simple, intuitive, and elegant user experiences and why this approach leads to business success. We explore the challenges of navigating ownership and influence between UX and product teams. Additional topics include UX revenue impact, applications of neuroscience and quantum physics in understanding human behavior, insights on leadership, and the importance of psychological safety on teams.
You can find Jonathan Brink on Linkedin
Reach me on LinkedIn, ADPList.org, or email me at jay@unsolicitedux.com
Keywords
Silicon Valley, data-driven decisions, revenue impact, startup culture, work-life balance, adoption, UX mindset, fear, gratitude, neuroscience, quantum physics, leadership, trust, psychological safety
Chapters
00:45 Introducing Jonathan Brink
05:30 The Impact of UX on Revenue
08:50 Influencing from a position of second
19:25 The Changing Culture and Priorities in the Industry
27:45 The Evolution of Silicon Valley and the Tech Industry
39:47 The Psychological Effects of Adopting a Product
49:25 The UX Mindset: Continual Improvement and Gratitude
52:55 The Role of Neuroscience and Quantum Physics in UX
01:10:40 Leadership: Caring for and Believing in Your Team
Referenced:
https://baymard.com/learn/ux-statistics
https://www.eleken.co/blog-posts/ux-roi-case-studies
https://hypersense-software.com/blog/2024/05/17/business-impact-ux/
Power vs. Force by David R. Hawkins
Special Thanks to:
Capelle Gabriel, graphic design support
Kelley Van Pelt, sound mixing support
Seb Taylor, vocal training support
